We believe that transformation
comes from iteratively executing on an endgame-driven strategy

We seamlessly move strategy from thinking to doing, by connecting the strategy with design and engineering to translate the endgames into successful products and services.

Over the years, we have learned that strategy is not a long one-time effort that produces definitive answers. It’s an ongoing iterative effort. By constantly challenging conventional thinking and turning insights into solutions, we progress towards the endgame.

We think and act like a product company

We bring a unique DNA to the table. We are not a management consultancy. We are product people, doers, pragmatists, makers that want to make a real difference. Strategy is not about theories, frameworks, models – they’re a means to an end.

Services

  • Trends & Insights
  • Opportunity Exploration
  • Business Design
  • Roadmap Development
  • Strategy Validation
  • New Ventures

Methods

  • Co-Creation
  • Ideation
  • Strategy Sprints
  • Strategic Storytelling
  • Branding Infusion
  • Ecosystem Mapping
  • Business Case Definition
  • Quantitative & Qualitative Research
  • Partnership Exploration
  • Business Prototyping

We are working on exciting transformative projects with global clients.

It’s a bit too soon to share our work publicly, but here is some of our work from Star Design and Star Engineering.

Johnson Health Tech
Industry Health & Wellness
Service Software Engineering
Star assisted Johnson Health Tech, the world’s third-largest fitness equipment manufacturer, with developing the mobile, web and console versions of their Personal Trainer Portal, a cross-platform system that measures fitness progress.
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Johnson Health Tech

Helping a fitness brand hit the finish line

Velux
Industry Consumer Electronics & IoT
Service Product & Project Management
Star worked with VELUX to design an IoT solution enabling programmable windows and blinds. We worked with the in-house engineering team to develop the platform’s back-end and the UI/UX design of the web-interface and frontend development.
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Velux

The smart way to let the sunshine in

Hinged
Industry Consumer Electronics & IoT
Service Product & Project Management
The innovators behind Hinged wanted to make life easier for homeowners everywhere. Star led a full cycle of product design and development to build a cloud-based home-operations control system – a sort of virtual property manager that would oversee every possible need.
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Hinged

Home sweet home. Intuitive online home management

Smaato
Industry AdTech & MarTech
Service Software Engineering
Star helped Smaato to develop a new, more agile Software Development Kit (SDK); one that enables the company to quickly roll out new functionality and features and adapt more quickly to changing customer needs.
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Smaato

Kitting out mobile ad platform with a next-gen SDK