We believe that transformation
comes from iteratively executing on an endgame-driven strategy

We seamlessly move strategy from thinking to doing, by connecting the strategy with design and engineering to translate the endgames into successful products and services.

Over the years, we have learned that strategy is not a long one-time effort that produces definitive answers. It’s an ongoing iterative effort. By constantly challenging conventional thinking and turning insights into solutions, we progress towards the endgame.

We think and act like a product company

We bring a unique DNA to the table. We are not a management consultancy. We are product people, doers, pragmatists, makers that want to make a real difference. Strategy is not about theories, frameworks, models – they’re a means to an end.


  • Trends & Insights
  • Opportunity Exploration
  • Business Design
  • Roadmap Development
  • Strategy Validation
  • New Ventures


  • Co-Creation
  • Ideation
  • Strategy Sprints
  • Strategic Storytelling
  • Branding Infusion
  • Ecosystem Mapping
  • Business Case Definition
  • Quantitative & Qualitative Research
  • Partnership Exploration
  • Business Prototyping

We are working on exciting transformative projects with global clients.

It’s a bit too soon to share our work publicly, but here is some of our work from Star Design and Star Engineering.

Winora Group
Industry Health & Wellness
Service Digital Design
Star designed and developed the FlyOn Cockpit, a completely integrated drive system for Haibike’s range of premium e-bikes. The HMI is fully integrated into the bike’s internal drive system and was nominated for the 2019 UX Design Awards.
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Winora group

Wheels up: Designing a next-gen digital ebike cockpit

Johnson Health Tech
Industry Health & Wellness
Service Software Engineering
Star assisted Johnson Health Tech, the world’s third-largest fitness equipment manufacturer, with developing the mobile, web and console versions of their Personal Trainer Portal, a cross-platform system that measures fitness progress.
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Johnson Health Tech

Helping a fitness brand hit the finish line

Industry Consumer Electronics & IoT
Service Product & Project Management
Star worked with VELUX to design an IoT solution enabling programmable windows and blinds. We worked with the in-house engineering team to develop the platform’s back-end and the UI/UX design of the web-interface and frontend development.
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The smart way to let the sunshine in

Industry Consumer Electronics & IoT
Service Product & Project Management
The innovators behind Hinged wanted to make life easier for homeowners everywhere. Star led a full cycle of product design and development to build a cloud-based home-operations control system – a sort of virtual property manager that would oversee every possible need.
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Home sweet home. Intuitive online home management