We believe that transformation
comes from iteratively executing on an endgame-driven strategy

We seamlessly move strategy from thinking to doing, by connecting the strategy with design and engineering to translate the endgames into successful products and services.

Over the years, we have learned that strategy is not a long one-time effort that produces definitive answers. It’s an ongoing iterative effort. By constantly challenging conventional thinking and turning insights into solutions, we progress towards the endgame.

We think and act like a product company

We bring a unique DNA to the table. We are not a management consultancy. We are product people, doers, pragmatists, makers that want to make a real difference. Strategy is not about theories, frameworks, models – they’re a means to an end.

Services

  • Trends & Insights
  • Opportunity Exploration
  • Business Design
  • Roadmap Development
  • Strategy Validation
  • New Ventures

Methods

  • Co-Creation
  • Ideation
  • Strategy Sprints
  • Strategic Storytelling
  • Branding Infusion
  • Ecosystem Mapping
  • Business Case Definition
  • Quantitative & Qualitative Research
  • Partnership Exploration
  • Business Prototyping

We are working on exciting transformative projects with global clients.

It’s a bit too soon to share our work publicly, but here is some of our work from Star Design and Star Engineering.

ZEISS Vision Care
Industry Health & Wellness
Service End-to-end Product Development
Star helped Carl Zeiss Vision develop a telehealth platform connecting patients, doctors and technicians for on-demand vision services. Using this solution, ZEISS’ retail partners can better meet customers’ needs and doctors can get more appointments to utilize free slots in their schedules.
View case study
ZEISS

Helping ZEISS digitally transform the eye exam

STILL
Industry Industry & Manufacturing
Service Digital Design
STILL, one of the leading suppliers of forklift trucks, platform trucks and tractors in the world, asked Star to create a cloud-based knowledge portal, giving customers, dealers and technicians one-point-access to all STILL applications.
View case study
STILL

Developing a first-class knowledge base in the cloud

Lufthansa Group
Industry Automotive & Mobility
Service Digital Design
Together with the Passenger Experience design teams at Lufthansa, Swiss and Austrian Airlines, Star has been supporting multiple innovation projects to elevate the passenger experience across various digital and physical touchpoints.
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Lufthansa

Teaming up with Lufthansa Group to co-create a new premium travel experience

Winora Group
Industry Automotive & Mobility
Service Digital Design
Star partnered with Accell Group, the European e-bike market leader, to create a next-generation, digital in-store kiosk for bike dealers. The kiosk is used by hundreds of dealers to help customers find the exact bike to fit their needs.
View case study
Younit

Switching gears. Designing the next-gen Dealer platform for the e-bike market