We believe that transformation
comes from iteratively executing on an endgame-driven strategy

We seamlessly move strategy from thinking to doing, by connecting the strategy with design and engineering to translate the endgames into successful products and services.

Over the years, we have learned that strategy is not a long one-time effort that produces definitive answers. It’s an ongoing iterative effort. By constantly challenging conventional thinking and turning insights into solutions, we progress towards the endgame.

We think and act like a product company

We bring a unique DNA to the table. We are not a management consultancy. We are product people, doers, pragmatists, makers that want to make a real difference. Strategy is not about theories, frameworks, models – they’re a means to an end.

Services

  • Trends & Insights
  • Opportunity Exploration
  • Business Design
  • Roadmap Development
  • Strategy Validation
  • New Ventures

Methods

  • Co-Creation
  • Ideation
  • Strategy Sprints
  • Strategic Storytelling
  • Branding Infusion
  • Ecosystem Mapping
  • Business Case Definition
  • Quantitative & Qualitative Research
  • Partnership Exploration
  • Business Prototyping

We are working on exciting transformative projects with global clients.

It’s a bit too soon to share our work publicly, but here is some of our work from Star Design and Star Engineering.

Hisense Co., Ltd.
Industry Consumer Electronics & IoT
Service Industrial Design
Star and Hisense partner to create innovative industrial design for their ultra-premium laser TV’s consumers in the Chinese market.
View case study
Hisense Co., Ltd.

Ultra-premium viewing: Defining luxury TV viewing for the Chinese market

NTT DATA
Industry Automotive & Mobility
Service Digital Design
Star and NTT DATA envision the next evolution of smart travel: an in-car AI digital assistant connected to a network of nearby services.
View case study
NTT DATA

Creating an in-car concierge service

EGYM
Industry Health & Wellness
Service End-to-end Product Development
EGYM wanted to develop a platform for a digital fitness application that would enable gyms to create a branded, engaging social fitness community. This interactive platform would connect exercise equipment, third-party apps, and fitness trackers.
View case study
EGYM

Fitness clubs go mobile

Tweddle Group
Industry Automotive & Mobility
Service Web Engineering
Star was instrumental in helping Tweddle Group rebuild the following content tools for these workflows: management, transformation, delivery.
View case study
Tweddle Group

Improving operational efficiency for automotive digital content production